Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.
Why goal setting is wrong and what works instead?
Emre guneyWhy goal setting (alone) is wrong, and what works instead? |
Hey friend, Today I’m going to walk you through one important question that newly promoted managers ask themselves. Let’s dive in! Forget about goals; focus on systems insteadThat’s not my opinion; that’s what James Clear’s book Atomic Habit is all about. In Clear’s words:
The goal in any sport is to finish with the best score, but it would be ridiculous to spend the whole game staring at the scoreboard. The only way to actually win is to get better each day. In the words of three-time Super Bowl winner Bill Walsh, “The score takes care of itself.”
The same is true for other areas of life. If you want better results, then forget about setting goals. Focus on your system instead. Goals are about the results you want to achieve whereas systems are about the processes that lead to those results.
4 Problems Of Goal Setting
Thanks for reading! I’d appreciate it if you hit reply with any points you would be interested in seeing go deeper on (via a long-form blog post etc.). And as always, feel free to forward this to a friend who you think would find it interesting. It really helps the newsletter to grow. See you next time! Emre |
Proven practical consumer psychology tips
Emre Guney
Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.
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