Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.
Hey friend, Today, I’m going to walk you through how to influence consumer behaviour. Let’s dive in👇
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As a marketeer, you want consumers to take action right now; however, the benefits are in the future and purely functional, such as eating healthy, exercising, and saving money. And our minds can’t process that and avoid action altogether.
Add immediate benefits: You have to add benefits to the upper-right quadrant, where the gratification is immediate, fun, or emotional, to increase consumers’ motivation.
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Emre Guney
Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.
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