profile

Proven practical consumer psychology tips

Mitigating Risks Made Simple With These 3 Easy Steps

Published 9 months ago • 1 min read

Hey friend,

Today, I’m going to walk you through 3 easy steps to uncover hidden risks, enhance decision-making, and boost project success rates.

Let’s dive in👇

​
​Did you know that pretending your project has already failed could be the secret sauce to success?

According to the research, imagining that an event has already occurred increases the ability to correctly identify reasons for future outcomes by 30%. I will introduce you to a dead simple but highly effective framework: Pre Mortem technique; I hear you say what the hell is that?

In a nutshell, A Pre Mortem is lying out the worst-case scenario (i.e. project failed, deadline missed etc.), tracking back, analysing what led to this (imagined) catastrophe—right down to the underlying causes, and trying to address these issues so that the worst never actually happens.

Three simple steps are:

Step 1: List every possible problem you can imagine. Actively plan out the scenario where things could go wrong. Ask yourself the question, “It’s a year from now. Our project has failed. What went wrong?” Make sure all relevant people are doing the same, too.

Step 2: Pick the top 5-10 potential problems. Pick problems likely to happen. Discard problems you have no control over.

Step 3: List solutions. Easy-peasy, do what it says. Address these issues so that the worst never actually happens.

Pre Mortem before intentionally, so you wouldn’t deal with an ugly post-mortem later unintentionally.

Thanks for reading!

I’d appreciate it if you hit reply with any points you would be interested in seeing go deeper on.

As always, feel free to forward this to a friend who you think would find it interesting. It really helps the newsletter to grow.

See you next time!

Emre

​

Clapham South, London, SW12 9LH
​Unsubscribe · Preferences​

Proven practical consumer psychology tips

Emre Guney

Join 1000s of marketers to understand how people decide with practical consumer psychology tips to generate better ROI. Head of Global Lifecycle Marketing at Skyscanner. +15 years of Growth and leadership experience with a special focus on behavioural psychology.

Read more from Proven practical consumer psychology tips

"Work doesn’t happen at work." That’s what Jason Fried says. The office in its actual form, norms, ceremonies, dynamics, rituals, communication styles, endless meetings, you name it…. isn’t a good place to do meaningful work. Jason and David Heinemeier Hansson, co-founders of 37signals and the builders of Basecamp and Hey, have produced many insightful perspectives on this topic over the years. Here are my 4 go-to insightful resources that changed my thinking on Slack, Meeting, Email...

8 months ago • 1 min read

There are a lot of podcasts on the subject of Mental Models, Better Thinking, Problem Solving and Decision Making. And honestly, I’ve tried listening to most of them. But the one I keep coming back to, over and over again, is The Knowledge Project Podcast (Farnam Street) by Shane Parrish. If you are new to learning from the world’s experts, uncovering the best of what other people have already figured out so you can use their insights in your life, here’s why I would recommend blocking an...

8 months ago • 1 min read

Hey friend, Today, I’m going to walk you through how to influence consumer behaviour. Let’s dive in👇 Did you know that more than 50% of people who make new year’s resolutions to exercise more, diet, and save move have long given up on them before mid-year? Why is that? The world is full of temptations. As a marketeer, you are constantly competing with people’s interests in the present moment to encourage behaviour with a longer-term benefit. But human beings, a.k.a you, me, and everyone, are...

8 months ago • 1 min read
Share this post